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Hearing the Voice of the Customer by Inmon, Bill [Paperback]

Description: Increase the awareness of your customer's behavior to survive and excel within your industry. One hundred years ago, the voice of the customer was easily and routinely heard by the shopkeeper. In small towns, the shopkeeper knew everyone. Today's world has gotten much bigger and much more complex. No longer does the store owner personally know everyone who comes into the store. Yet there are three important abilities technologies offer that make it possible to listen to the voice of the customer today: The ability to acquire, store, and manage huge amounts of data The ability to read and understand text in a computerized environment The ability to visualize data This book answers important questions such as: Where is the voice of the customer heard? How does the corporation find and capture the voice of the customer? How is the voice of the customer actually interpreted and understood? How do you cope with the volume of messages the customer is sending you? How do you separate noise from the important messages? How do you analyze the composite voice of the customer over thousands of customers? How do you reduce the voice of the customer to a visual format that is understood by management? How do you know when the message the customer is sending changes? After reading this book the reader will be able to manage, build, and operate a corporate infrastructure that listens to the voice of the customer.

Price: 34.53 AUD

Location: Hillsdale, NSW

End Time: 2024-12-29T16:08:11.000Z

Shipping Cost: 32.58 AUD

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Hearing the Voice of the Customer by Inmon, Bill [Paperback]Hearing the Voice of the Customer by Inmon, Bill [Paperback]

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Return shipping will be paid by: Buyer

Returns Accepted: Returns Accepted

Item must be returned within: 60 Days

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EAN: 9781634623315

UPC: 9781634623315

ISBN: 9781634623315

MPN: N/A

Book Title: Hearing the Voice of the Customer by Inmon, Bill [

Item Length: 22.9 cm

Number of Pages: 156 Pages

Language: English

Publication Name: Hearing the Voice of the Customer

Publisher: Technics Publications LLC

Publication Year: 2018

Subject: Economics, Computer Science, Marketing

Item Height: 229 mm

Item Weight: 246 g

Type: Textbook

Author: Bill Inmon

Item Width: 152 mm

Format: Paperback

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