The Medium Is The Massage An Inventory of Effects by Marshall McLuhan 1967 PB

Description: The Medium Is The Massage An Inventory of Effects by Marshall McLuhan 1967 PB 1967 paperback with a piece torn off the top edge of the first page only. Also small tear on top edge of cover parallel to spin. Other than that, tight and square. No markings. Ships well protected. The Medium is the Massage: An Inventory of Effects is a book co-created by media analyst Marshall McLuhan and graphic designer Quentin Fiore, with coordination by Jerome Agel. It was published by Bantam Books in 1967 and became a bestseller with a cult following. The U.K. edition was published by Allen Lane Penguin Books using cover art by Newsweek photographer Tony Rollo. The book is composed in an experimental, collage style with text superimposed on visual elements and vice versa. Some pages are printed backwards and are meant to be read in a mirror. Some are intentionally left blank. Most contain photographs and images both modern and historic, juxtaposed in startling ways.30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book. With every technological and social advancement, McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered. McLuhan suggests modern audiences enjoy MainStream media as soothing, enjoyable, and relaxing; however, the pleasure we find in the MainStream media is deceiving, because/as/since the changes between society and technology are incongruent, perpetuating an Age of Anxiety. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan. Please see photos above which can be enlarged by clicking on the image for a close-up view. ALSO, see my other listings for more rare and collectible books. Shipping by media mail and will include emailed tracking information. I ship within 24 hours of receiving payment. Please see my feedback if you have a moment - Thanks! Listing and template services provided by inkFrog

Price: 6.99 USD

Location: Pacifica, California

End Time: 2024-12-03T16:18:07.000Z

Shipping Cost: 4.95 USD