Description: Wine Tourism Destination Management and Marketing : Theory and Cases, Hardcover by Sigala, Marianna (EDT); Robinson, Richard N. S. (EDT), ISBN 3030004368, ISBN-13 9783030004361, Brand New, Free shipping in the US
Th provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. Th combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. Th analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). Th is equally valuable to researchers and industry professionals alike.
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End Time: 2024-11-23T21:42:50.000Z
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Book Title: Wine Tourism Destination Management and Marketing : Theory and Cases
Number of Pages: Xxxix, 621 Pages
Language: English
Publisher: Springer International Publishing A&G
Topic: Beverages / Alcoholic / Wine, Marketing / General, Industries / Hospitality, Travel & Tourism, Management
Publication Year: 2019
Illustrator: Yes
Genre: Cooking, Business & Economics
Item Weight: 34.7 Oz
Item Length: 8.3 in
Author: Richard N. S. Robinson
Item Width: 5.8 in
Format: Hardcover
